Build | Grow | Scale
Project X restaurants is a F&B consulting firm (subsidiary of Cloud kitchen exchange) and is a trusted partner & advisor of multiple medium and large enterprises and Food brands in India with a special focus on QSR segment. We work with leaders in Food business and tackle their most important challenges on Strategy, Growth, Scale, Marketing, Organisational restructuring, Operations and Tech enablement

Transform your business with Project X
Over last 5 years, we have accelarated sustainable and inclusive growth for established Food brands & helped multiple Entrepreneurs build profitable businesses in the Food space. Below is only a glimpse into our recent past , we are currently working with multiple medium and large enterprises helping them transform their businesses every day

100 CR Burger brand
Strategic advisor for growth, scale, financial restructuring & operational turnaround via tech enablement of training process

12 CR House of brands
Setting up multiple outlets, curation of brands & setting up production at 5,000 sq ft base kitchen and setting up cold chain

Health brand
Creation of a mass premium health focussed brand and scaling across multiple locations in Hybrid and Cloud kitchen format

300 CR Agritech firm
Scaling via Kitchens as a service, setting up processes, kitchen planning, setting up cold chain & managing kitchen operations

100 CR House of brands
Scaling via Kitchens as a service, setting up processes, kitchen planning, setting up cold chain & managing kitchen operations

Gourmet pizza brand
Creation of a gourmet pizza brand and scaling across multiple locations in Hybrid and Cloud kitchen format in Delhi NCR

300 POS franchise
Strategic advisor for growth, research, scale, financial restructuring & operational turnaround

Premium sandwich chain
Creation of a mass premium sandwich brand and scaling across multiple locations in Cloud kitchen format

Global brewhouse
Strategic advisor for market research, kitchen design, curation of concept, training and pilot launch in the city
Ongoing projects

QSR at Rohini
Automated QSR Hybrid outlet at Rohini with self ordering kiosks for an existing premium health brand in Delhi NCR

House of brands
Cuisine and product development in Japanese cuisine and Gourmet burger category for an established chain

Automated food court
A 2000 sq ft automated virtual food court with multiple brands, self ordering kiosks & kerbside pickup

New age Japanese
Expansion of a new age Japanese Food brand to multiple locations in Delhi NCR via self owned kitchens & Project X (Kitchens as a service)

Biryani brand
10 locations of a premium biryani brand across Delhi NCR in strategic locations (Delhi, Gurugram, Noida& Faridabad)

Commissary kitchen
A b2b commissary kitchen in Noida enabling large scale production for food brands looking for ready to eat products
Our services
We work with both Established organizations & New Entrepreneurs & help them build or restructure & navigate to success

Strategic advisory service
We partner with companies and help them turn around, grow, restructure and scale sustainably in the food space

Turn key consulting
We partner with New entrepreneurs & help them create winning concepts owing to our rich exposure to Food space

Growth & scale
We partner with companies & help them scale via our existing kitchen network & kitchens as a service (managed kitchens)


Our founder
Ashwani Basantani is a Hotel Management graduate with 25+ years of experience. He is a strategic advisor & general counsel to various Food enterprises for last 5 years and is proficient at building food brands, turning around companies, Business model formulation & Go to market strategies

Introduction to Project X Restaurants
Founded in 2020, Project X restaurants (arm of Cloud kitchen exchange) is India’s leading hospitality consulting group for the restaurant & food industry. We are Quick service restaurant specialists and our perspective comes from 25 + years of hands on experience in the F&B industry as well as advising some of the fastest growing food brands in India across various cuisines (Pan asian, Continental & Indian)

Franchise opportunities with us
Project X restaurants is now offering franchise opportunities for it’s managed brands across India
Models range from Dine in / High street / Food court & Cloud kitchen – Investment starts from 7 Lakhs*
Get in touch with us to know more




Our blog
Recent posts
- Franchise opportunity – CalorieCo March 12, 2024
- Franchise opportunity – Simple burger March 2, 2024