Build | Grow | Scale
Project X restaurants is a Restaurant consulting firm (subsidiary of Cloud kitchen exchange) and is a trusted partner & advisor of multiple medium and large enterprises and Food brands in India with a special focus on QSR segment. We work with leaders in Food business and tackle their most important challenges on Strategy, Growth, Scale, Marketing, Organisational restructuring, Operations and Tech enablement
Transform your business with Project X
(Restaurant consultant in Delhi )
Over last 5 years, we have accelarated sustainable and inclusive growth for established Food brands & helped multiple Entrepreneurs build profitable businesses in the Food space. Below is only a glimpse into our recent past , we are currently working with multiple medium and large enterprises helping them transform their businesses every day
100 CR Burger brand
Strategic advisor for growth, scale, financial restructuring & operational turnaround via tech enablement of training process
12 CR House of brands
Setting up multiple outlets, curation of brands & setting up production at 5,000 sq ft base kitchen and setting up cold chain
Health brand
Curation of a mass premium health focussed brand and scaling across multiple locations in Delhi NCR in hybrid format
300 CR Agritech firm
Scaling via Kitchens as a service, setting up processes, kitchen planning, setting up cold chain & managing kitchen operations
100 CR House of brands
Scaling via Kitchens as a service, setting up processes, kitchen planning, setting up cold chain & managing kitchen operations
Gourmet pizza brand
Creation of a gourmet pizza brand and scaling across multiple locations in Hybrid and Cloud kitchen format in Delhi NCR
300 POS franchise
Strategic advisor for growth, research, scale, financial restructuring & operational turnaround
Premium sandwich chain
Creation of a mass premium sandwich brand and scaling across multiple locations in Cloud kitchen format
Global brewhouse
Strategic advisor for market research, kitchen design, curation of concept, training and pilot launch in the city
Ongoing projects
QSR at Rohini
Automated QSR Hybrid outlet at Rohini with self ordering kiosks for an existing premium health brand in Delhi NCR
House of brands
Cuisine and product development in Japanese cuisine and Gourmet burger category for an established chain
Automated food court
A 2000 sq ft automated virtual food court with multiple brands, self ordering kiosks & kerbside pickup
New age Japanese
Expansion of a new age Japanese Food brand to multiple locations in Delhi NCR via self owned kitchens & Project X (Kitchens as a service)
Brand expansion
10 locations of a premium biryani brand across Delhi NCR in strategic locations (Delhi, Gurugram, Noida& Faridabad)
Commissary kitchen
A b2b commissary kitchen in Noida enabling large scale production for food brands looking for ready to eat products
Pan asian chain
Development of Pan asian menu and industrialisation of cuisine to operate at scale on a hub and spoke / assembly line model
Banarasi QSR
Banaras, reimagined via Banarasi QSR chain, industrialisation of Banarasi chaat & development of banarasi fusion food
Biryani brand
Development, industrialisation, kitchen design, recruitment, training and launch at 8 different locations in Delhi NCR (cloud)
Our services
We work with both Established organizations & New Entrepreneurs & help them build or restructure their food business
Strategic advisory service
We partner with restaurant companies and help them turn around, grow, restructure and scale sustainably in the food space
Turn key consulting
We partner with New entrepreneurs & help them create winning restaurant concepts owing to our rich exposure to Food space
Growth & scale
We partner with food companies & Entrepreneurs & help them grow and scale across geographies & cuisines (horizontally and vertically)
Our founder
Ashwani Basantani is a Hotel Management graduate with 25+ years of experience. He is a strategic advisor & general counsel to various Food enterprises for last 5 years and is proficient at building food brands, turning around companies, Business model formulation & Go to market strategies
Prior to Entrepreneurship, Ashwani Basantani has worked with various companies in India and abroad in top leadership positions
At Project X Restaurants, we specialise in end-to-end restaurant consulting services designed to help brands grow, scale, and succeed in the highly competitive F&B industry. As an experienced food and beverage consultant, we work with restaurants, cafés, bars, and hotels to streamline operations, improve profitability, and create memorable dining experiences. Our expertise also extends to cloud kitchen consulting, guiding entrepreneurs in building Hybrid or delivery-first brands with sustainable business models. From concept development and menu engineering to branding, operations, staff training, and expansion strategies, Project X Restaurants is your trusted partner in turning food ventures into thriving businesses. Whether you’re an aspiring restaurateur or an established brand looking to optimise, we provide customised solutions that deliver measurable results
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