Build | Grow | Scale
Project X restaurants is a Restaurant consulting firm (subsidiary of Cloud kitchen exchange) and is a trusted Restaurant concept creator, Systems enabler, Recruiter & advisor of multiple Food brands in India with a special focus on Quick service restaurants, Cafe’s & fast casual restaurants
Transform your business with Project X
(Restaurant consultant in Delhi )
Over the last 5 years, we have partnered with established restaurant brands and serious operators to engineer scalable, high-margin F&B businesses—this is a glimpse into our recent work
100 CR Burger brand
Strategic advisor for growth, scale, financial restructuring & operational turnaround via tech enablement of training process
12 CR House of brands
Setting up multiple outlets, curation of brands & setting up production at 5,000 sq ft base kitchen and setting up cold chain
Health brand
Curation of a mass premium health focussed brand and scaling across multiple locations in Delhi NCR in hybrid format
300 CR Agritech firm
Scaling via Kitchens as a service, setting up processes, kitchen planning, setting up cold chain & managing kitchen operations
100 CR House of brands
Scaling via Kitchens as a service, setting up processes, kitchen planning, setting up cold chain & managing kitchen operations
Gourmet pizza brand
Creation of a gourmet pizza brand and scaling across multiple locations in Hybrid and Cloud kitchen format in Delhi NCR
300 POS franchise
Strategic advisor for growth, research, scale, financial restructuring & operational turnaround
Premium sandwich chain
Creation of a mass premium sandwich brand and scaling across multiple locations in Cloud kitchen format
Global brewhouse
Strategic advisor for market research, kitchen design, curation of concept, training and pilot launch in the city
New age burger concept
Burgers, reimagined in an iconic location in Noida - launching in the month of May
House of brands
Cuisine and product development in Japanese cuisine and Gourmet burger category for an established chain
Automated food court
A 8000 sq ft automated food court on Jaipur highway with multiple brands, self ordering kiosks & kerbside pickup
Our services
We work with established Hotels, Restaurants & Cafe’s & aspiring Entrepreneurs & help them build, revive or restructure their restaurant business
Strategic advisory service
We partner with restaurant companies and help them revive their menu, turn around their business, grow, restructure and scale sustainably in the food space
Turn key consulting
We partner with New entrepreneurs & help them create winning restaurant concepts owing to our rich exposure to Food space
Growth, Scale & Recruitment
We partner with food companies & Entrepreneurs & help them grow and scale across geographies & cuisines (horizontally and vertically) & handle their recruitment & training
Popular services our clients hire us for
Cuisine development
Cuisine development for restaurants—menu engineering and recipe design built for consistency, scalability, strong market fit, and profitability.
MArket research
Market research for restaurants—data-driven insights on location, competition, pricing, and consumer behavior to guide profitable decisions.
Concept & creative
Concept and creative for restaurants—distinct positioning, brand identity, and experience design built to stand out and scale profitably.
Recruitment
Recruitment for restaurants—end-to-end hiring of kitchen and service teams aligned to your brand standards, speed, and operational scale.
Central kitchen setup
Central kitchen setup & industrialisation of food —designed for high-volume production, cost efficiency, and seamless multi-outlet scalability.
Cost optimisation
Cost optimization for restaurants—strategic control of food, labor, and overheads to improve margins without compromising quality.
Company restructuring
Company restructuring for restaurants—realigning operations, teams, and financials to restore efficiency, scalability, and profitability.
Kitchen layouts
Kitchen layouts for restaurants—ergonomic, compliance-ready designs optimized for speed, efficiency, and high-volume service.
Training & Ops management
Training and operations management —standardized SOPs, staff training, and execution systems built for consistency and scalable performance.
Our founder
Ashwani Basantani is the founder of Project X Restaurants, a Delhi NCR–based F&B consulting firm focused on building, scaling, and restructuring restaurant businesses with a sharp emphasis on profitability and operational depth. With hands-on experience across concept creation, kitchen design, menu engineering, and multi-unit expansion, he works closely with serious operators to transform ideas into high-performance brands
His portfolio spans premium dine-ins, QSRs, and emerging formats across key Indian markets, where he has consistently driven margin improvement, process standardization, and scalable growth. In addition to consulting, he leads a specialized F&B recruitment vertical, enabling brands to build strong kitchen and service teams aligned with their operational ambitions. Ashwani is also an active investor in select high-potential concepts, reflecting a long-term, operator-first approach to the business of food
At Project X Restaurants, we specialise in end-to-end restaurant consulting services designed to help brands grow, scale, and succeed in the highly competitive F&B industry.
As an experienced food and beverage consultant, we work with restaurants, cafés, bars, and hotels to streamline operations, improve profitability, and create memorable dining experiences. Our expertise also extends to cloud kitchen consulting, guiding entrepreneurs in building Hybrid or delivery-first brands with sustainable business models.
From concept development and menu engineering to branding, operations, staff training, and expansion strategies, Project X Restaurants is your trusted partner in turning food ventures into thriving businesses. Whether you’re an aspiring restaurateur or an established brand looking to optimise, we provide customised solutions that deliver measurable results
