Restaurant Consulting Projects & Clients | Project X
Project X Restaurants is an independent restaurant consulting firm in Delhi NCR, working with entrepreneurs, restaurant groups, investors and hospitality businesses across India
Our portfolio spans restaurant concept development, QSR and café development, menu engineering, central kitchen setup, operational restructuring, recruitment, training and multi-location expansion
From emerging food brands to established restaurant businesses, our projects reflect practical experience in building, operating, improving and scaling F&B businesses across formats and cuisines
Explore selected restaurant consulting projects, client engagements and case studies below
ZenZebra
ZenZebra bridges the gap between daily life and physical product discovery. They build curated micro-retail experiences, called BreakSpots, inside the places you already spend your day - Corporate hubs, gyms and apartments
Boya
An elegant Japanese-Peruvian restaurant celebrating the art of Nikkei cuisine, featuring exquisite sushi and artisanal fusion dishes with refined flavours, creative cocktails and an immersive dining experience at Malcha Marg, South Delhi
Sandowitch
Sandowitch is redefining the modern QSR experience with an 80s diner aesthetic and reimagined, crave-worthy sandwiches, it is built on the simple belief that everyday comfort food should never be boring - bold flavours, no fuss and fresh ingredients
Má Là Kitchen
A premium fine dining restaurant in Bengaluru specializing in authentic Sichuan cuisine, celebrated for its bold málà flavors. Paired with a curated soju and sake bar, it delivers a refined and immersive East Asian dining experience
Nubo
Nubo is a trend-forward, health-focused café in Delhi & Gurugram designed for the Gen Z audience. Known for its clean, conscious menu and strong social buzz, it has quickly become one of the city’s most popular café destinations
Dipr
Dipr, Noida is a bold QSR concept built around indulgent, sauce-loaded burgers with a “dip it, dunk it, dive all in” experience. Positioned as India’s sauciest burger brand, it delivers high-impact flavors with a playful, immersive identity
Banzo
A Levantine QSR focused on fresh, flavour-driven Middle Eastern food, combining authentic Levantine flavours with a modern, accessible quick-service format
Odd culture
A high energy café built around fermentation led cooking, distinctive food and coffee on tap, creating a unique and experience-driven F&B concept
The pasta bowl company
An award-winning Italian restaurant inspired by the flavours and traditions of Sicily, serving authentic food made with fresh, seasonal ingredients
Sangam farms
Sangam Farms is a luxury farmstay and hospitality destination in Bhilwara, Rajasthan, blending premium stays, curated vegetarian dining, and experiential hospitality
The Racquet club
The Racquet Club by Sangam Farms is a premium sports and lifestyle destination in Bhilwara, Rajasthan, built around pickleball, community, and modern, minimal, luxury hospitality
Project K
A bohemian-style café in NCR built around an elevated coffee program, artisanal brews, and a relaxed community-driven atmosphere blending earthy aesthetics with cafe culture
Biopeak
Biopeak is a health-forward dining concept in Bengaluru, blending European and Modern Asian flavours with the precision of classical French cooking techniques. It delivers nutritionally balanced, macro-conscious meals where clean eating meets gourmet craftsmanship
The burger club
The Burger Club is a cult-favourite burger brand in Delhi NCR, with 35 outlets and a strong Gen Z following. Known for its bold flavours and high-energy positioning, it has become a go-to destination for affordable, indulgent, and trend-driven burgers liked by everyone
House of Biryan
House of Biryani is a fast-growing brand with 22 outlets, celebrated for its signature Kepsa, biryanis, and flavourful kebabs. Known for generous portions and bold, indulgent flavours, it has built a strong following among lovers of hearty Indian comfort food across Mumbai, Delhi & Dubai
The Croffle guys
The Croffle Guys is a viral dessert-first brand across Mumbai and Delhi, specializing in sweet and savoury croffles. Blending indulgence with strong visual appeal, it has quickly gained popularity among trend-driven, urban consumers
Zikr
Experience authentic Hyderabadi dum biryani in Tughlakabad, Delhi at Zikr. Discover signature dum biryanis and our unique live dum station featuring traditional earthen handis and "The final Zikr", our signature add on
Banaroma
Banaroma is a gourmet Indian mithai brand inspired by the richness of Banarasi flavors and traditions. Focused on premium ingredients and refined craftsmanship, it reimagines classic sweets with a contemporary, luxury positioning
Milan caterers
Milan Caterers, Varanasi (since 1984) is a trusted catering service known for delivering large-scale, authentic Indian cuisine for weddings and events. With decades of legacy and operational expertise, it combines traditional flavors with dependable execution
Thinktanc
Thinktanc, Bengaluru is a hospitality and F&B consulting firm specializing in concept development, brand building, and operational excellence. Known for its sharp, insight-driven approach, it partners with emerging brands to create high-impact ventures
Simple burger
Simple Burger is a no-frills QSR brand in Delhi NCR focused on delivering high-quality, affordable burgers with clean, consistent flavors. Built on simplicity and speed, it caters to everyday urban consumers seeking reliable comfort food
VAM food
VAM Food is a fast-growing food brand focused on delivering accessible, high-quality meals across formats. Built on consistency and operational efficiency, it caters to value-driven urban consumers at scale
Speed kitchen
Leading cloud kitchen infrastructure platform enabling food brands to launch and scale with ready-to-move, plug-and-play kitchens built on a low-CAPEX, revenue-share model it is an unfair advantage for brands
The rolling plate
The Rolling Plate is one of India’s largest cloud kitchen franchise platforms (since 2019), offering low-investment, high-margin models built for scalability and passive income. It operates 20+ brands
Two wholesome bakers
Two Wholesome Bakers is a B2B-focused bakery startup specializing in high-quality, consistent baked goods for cafés, restaurants, and food brands. Built on reliability and scalable production, it enables partners to streamline
Wichee
Wichee is a gourmet sandwich brand in Delhi built on a delivery-first model, offering high-quality, chef-crafted sandwiches. Focused on convenience and consistency, it caters to urban consumers seeking elevated, on-the-go meals
Urban kisaan
Urban Kisaan is a farm-to-fork food brand focused on fresh, nutrient-rich meals through concepts like Farm Bowl. Built on clean sourcing and health-forward positioning, it delivers wholesome, everyday dining for conscious urban consumers
Restaurant Consulting Experience
A closer look at Project X Restaurants' experience, projects and capabilities across the food business.
What restaurant brands has Project X Restaurants worked with?
Project X Restaurants has worked with food businesses across QSRs, cafés, premium restaurants, cloud kitchens, central kitchens and speciality food concepts. Its portfolio includes projects such as Nubo, D!PR, Zikr, Banaroma, The Burger Club, Speed Kitchen and other F&B businesses across India.
What does Project X Restaurants actually do for its clients?
Project X works across restaurant concept development, feasibility, menu engineering, kitchen planning, food industrialisation, recruitment, training, operations, restructuring and expansion. Depending on the assignment, the engagement can cover strategic advisory, project development or execution support.
Does Project X Restaurants develop food brands from scratch?
Yes. Project X can develop an F&B concept from an initial business idea through positioning, menu architecture, product development, pricing, kitchen planning, operating systems and pre-opening execution. The scope depends on the commercial objectives and requirements of the project.
Does Project X work with existing restaurants or only new projects?
Project X works with both new and established F&B businesses. Existing restaurants may engage the firm for operational audits, menu optimisation, cost control, restructuring, management systems, profitability improvement and expansion planning.
Has Project X Restaurants worked on central kitchens and food industrialisation?
Yes. Project X has experience in central kitchen development, production planning, kitchen layouts, equipment selection, food industrialisation, cold-chain systems, standardised production processes and multi-outlet food supply models. These systems help businesses improve consistency and prepare for scale.
Which cities does Project X Restaurants operate in?
Project X Restaurants is based in Delhi NCR and has undertaken F&B assignments across 18 cities in India. Its work spans restaurant development, operational consulting, kitchen planning, recruitment and strategic advisory.
How experienced is Project X Restaurants in the F&B industry?
Project X Restaurants is founded by Ashwani Basantani, an F&B operator, entrepreneur and restaurant consultant with 27 years of industry experience. The firm has worked on 82+ F&B projects across 18 cities, combining commercial understanding with practical operational experience.
How can I engage Project X Restaurants for my F&B business?
Businesses can contact Project X Restaurants to discuss a new restaurant concept, an existing operational challenge, a central kitchen requirement or an expansion opportunity. The engagement begins with understanding the business objective and defining the appropriate consulting scope.