Experience built over decades.
Applied through Project X.
Project X Restaurants is an independent restaurant consulting firm founded by Ashwani Basantani in 2022. It brings together decades of hospitality experience, restaurant leadership and entrepreneurial understanding to help food businesses build stronger foundations, improve operations and grow with greater certainty.
The experience behind the firm
A career shaped by hospitality, restaurant operations, leadership and entrepreneurship.
Five-star hotel hospitality
Beginning his hospitality career in 1998, Ashwani built a foundation in professional service, guest experience and hotel operating standards.
Auckland, New Zealand
International hospitality exposure across dining, wine, beverages, bartending and high-volume operating environments.
Restaurant leadership
Progressed into restaurant operations and leadership across premium dining, QSR, food courts and franchise environments.
Responsibility for 52 restaurants
Led and held responsibility across a portfolio of 52 restaurants in India, developing a perspective on operational consistency, people, performance and business management.
Growing a restaurant business
Experienced the realities of growing a restaurant business from one outlet to five, including systems, people, execution and expansion.
Building Project X
Combined operational experience and entrepreneurial understanding into an independent consulting platform for food businesses.
Project X Restaurants
Built on the belief that restaurant businesses deserve more than opinions and presentations. They need experienced thinking, practical solutions and the ability to translate decisions into operational reality.
Project X is founded
An independent restaurant consulting firm established to bring professional operating experience, structured thinking and execution capability to food businesses.
From advisory to execution
Expanded across restaurant diagnostics, concept development, menu strategy, kitchen planning, operational improvement, recruitment and business restructuring.
Working across markets
Consulting assignments across multiple Indian cities and restaurant formats, bringing market context and operating experience into individual business decisions.
A growing body of work
An established consulting platform working with restaurant entrepreneurs, investors and operating businesses on development, performance and growth.
An operating perspective.
A consulting discipline.
Clearer decisions, stronger fundamentals and reduced uncertainty in restaurant development and operations.
Independent expertise grounded in actual hospitality and restaurant operating experience.
Applying accumulated experience, benchmarks and industry understanding to individual business contexts.
Practical bandwidth and structured support to move restaurant projects and businesses forward.
Our work, expertise and people
Perspective applied.
Through Project X Restaurants.