Project X Restaurants is a restaurant consulting firm based in Delhi NCR, India, helping restaurant owners, investors and hospitality businesses build, fix and scale their food businesses.

We work with businesses at critical stages of their journey — from new restaurant and QSR launches to operational restructuring, expansion and scale-readiness. Our approach combines restaurant strategy, business diagnostics, menu and concept development, kitchen planning, financial feasibility, operations, recruitment, training and execution to build businesses that work commercially, not just look good on paper.

Our work is grounded in four things:

Certainty — bringing clarity to important restaurant decisions before money and time are committed.

Credibility — providing independent, specialist restaurant expertise rather than generic business consulting.

Knowledge Arbitrage — applying years of hands-on F&B experience, operating benchmarks and market intelligence to each project.

Execution Capacity — helping clients move from strategy to implementation, with the people, systems and processes required to actually execute.

Project X works across QSRs, cafés, casual dining, premium restaurants and multi-unit food businesses. Our work can include concept development, feasibility, menu engineering, kitchen and outlet planning, operating systems, recruitment, training, technology, launch strategy and business restructuring.

We believe the biggest problems in restaurants are rarely caused by one bad decision. They usually come from what was never built properly in the first place — the concept, numbers, kitchen, team, systems or operating model.

Our job is to identify those gaps, fix them and build the foundation for sustainable growth.

Project X Restaurants — helping food businesses build correctly, operate better and scale with confidence