Ideas into
operating businesses.
Every restaurant is a combination of concept, commercial decisions, food, design, people and operations. Explore selected projects where these elements come together to create distinctive food businesses.
A selection of concepts, brands and operating environments shaped through the work of Project X Restaurants.
Built with intent.
Different concepts. Different challenges. One focus on building food businesses with stronger fundamentals.
D!PR
India's sauciest burgers. A bold burger concept built around smash burgers, signature sauces and an unapologetically distinctive identity.
Explore case study →
Banaroma
A contemporary expression of Indian mithai, bringing together traditional sweets, presentation and a distinctive retail experience.
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Nubo
A contemporary health-focused cafe combining global bowls, superfood smoothies, parfaits and specialty coffee with an experience-led brand proposition.
View concept →
Zikr
A biryani brand built around the Hyderabadi dum experience, with a live dum station bringing theatre and authenticity into a food-court format.
Explore case study →Beyond the concept. Into the business.
A restaurant concept is only the beginning. Commercial viability, menu architecture, kitchen design, recruitment, systems and operating discipline determine whether the idea works in practice.
Project X Restaurants works across these interconnected decisions — helping businesses move from ideas to structured, commercially grounded operating environments.
Explore our services →Let's build something
that works.
Whether you are developing a new concept, expanding a brand or restructuring an existing business, start with the right decisions.
Discuss your project → Our services