Building F&B Businesses That Perform
Project X Restaurants works with hotels, hospitality groups, developers, investors and restaurant companies to build, evaluate, restructure and scale F&B businesses.
Our recent work - Experience that translates into execution
Hotels | Hospitality Groups | Developers | Investors | Restaurant Groups
F&B IS MORE THAN A RESTAURANT
Great Food Doesn't Guarantee a Great Business
The problem
Concept
Is the proposition relevant to the catchment, customer and price point ?
Operations
Can the kitchen, people and systems actually deliver the promise ?
Economics
Can the business generate sustainable returns on the capital invested ?
Project X looks at all three — before and after the investment is made
What we do - Our F&B capabilities
F&B strategy
Market assessment | Concept strategy | Format development | Growth strategy
Feasibility & investment
Market feasibility | Unit economics | CAPEX assessment | Financial modelling
COncept development
Positioning | Menu architecture | Pricing optimisation | Experience design
Restaurant development
Kitchen planning | Workflow | Menu development | Pre-opening planning
Operational turnaround
Operational audits | Cost optimisation | Productivity | Restructuring
Scale & expansion
Standardisation | Central kitchens | Supply chain development | Scale-readiness
Solving F&B Problems at the Asset and Business Level
Hotels
Improve F&B performance, develop new concepts and strengthen guest experience
Malls & developers
Build F&B mixes that drive footfall, dwell time and property value of the asset
Investors & Owners
Evaluate concepts, businesses and operators before committing capital
Why project X ?
More than a strategy consultant
Commercial
We understand unit economics and returns
Operational
We understand kitchens, people and systems
Executional
We stay involved beyond the strategy
Independent
An experienced specialist perspective when decisions carry significant capital and reputational risk

82
Projects completed so far

27
Years of experience

18
Cities
Have an F&B opportunity worth getting right ?



