Zikr – Case study
How Project X transformed Hyderabadi biryani into a scalable, theatre-led food-court concept with strong operational fundamentals.
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September 29, 2026
How Project X transformed Hyderabadi biryani into a scalable, theatre-led food-court concept with strong operational fundamentals.
How Project X built an artisanal mithai brand that brings traditional Indian sweets into a contemporary, scalable format.
How Project X built a high-energy burger and sauce concept around smash burgers, signature dips and a distinctive brand experience designed for repeatability and scale.